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Sunday, September 09, 2007

ITV - a fundamental lack of class

After a mere two days just how many reasons are there to loathe ITV's coverage of the Rugby World Cup? The sense-numbing exposure to the same half dozen adverts, the cumulative hours taken up showing you the same chest-beating titles sequences and ad bumpers, the plodding summarising from saloon bar blowhards like Stuart Barnes, the studio full of former captains with damaged ears who are never given the chance to get up to speed, the uniformative reports from "inside the England camp" and the reflexive recourse to that brand new non-word "physicality", which simply means big and tough. (It's like an athletics commentator pointing out that, gosh, the runners do go quite fast, don't they?) If a miracle happens and the BBC do get this event back in the future they should only retain one person and that's the former England player Will Greenwood. He has things to say and can say them in the thick of a game. I would show you an example but ITV's site can only run on Internet Explorer. Says it all really.