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Wednesday, August 22, 2007

Bullshit Watch

"Skymag is designed with the ABC1 woman in mind," said the Sky director of communications, Christian Cull. "A typical reader is serious about her career and family, she is an avid TV fan with a passion for celebrity news, and is always looking for ways to improve her home and entertainment lifestyle." Pick any sentence and tell me precisely what it means. "Looking for ways to improve her entertainment lifestyle"? "Serious about her family"? "A passion for celebrity news"? This man just tapped out a load of buzzwords and then tried to arrange them into a sentence.
And while we're here does anyone share my deep rooted prejudice against the expression "mag"? In my experience it's only used by vicars, people in advertising agencies or newspaper publishers trying to get down with ver kids. At least one of which may be the case here.