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Wednesday, June 06, 2007

What interests me is......

...why did we have to have a new logo? Because everything has to have a logo or it's felt not to exist? Because there are companies who specialise in corporate overhaul? Because somebody thought they might be able to sell some merchandise? In which case isn't the old logo or some adaptation of same the most appealing thing? Familiarity and authority is what people buy into. The London Underground map, the Yankees logo, Coca Cola, Nike, Apple, the Beatles and so on. You can update things but you can only do it if nobody notices. Anything you have to unveil in public is doomed out of hand. And if it's bad that's even worse.