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Thursday, April 19, 2007

So soon?

"To be perfectly frank Popworld Pulp has bombed in a way nobody connected with it could ever have envisaged," said Darren Styles, the chief executive of Brooklands Group, with refreshing frankness. They'll probably be raising glasses at NME and Kerrang with whom it was intended to compete. They shouldn't. Closing a weekly after two weeks (which means they must have made the decision within 24 hours of the first issue going on sale) just after property magazine So London did something similar underlines just how hard it is to get people to even try something nowadays, even with TV promotion and giveaways at gigs. They say the first issue sold 9,000 on a distribution of 140,000. It was probably less. Brooklands spent the best part of a year and a lot of money developing this title. Maybe they should have just put it out and let it do its development in the world. Like they say, if you want to learn how to fight, go and punch someone.