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Sunday, May 10, 2015

The inescapable parallels between political parties and magazines

Eavesdropping on the vicious in-fighting that always comes in the wake of a major political defeat I can't help thinking about the parallels with what we used to say about magazine publishing.

There are two ways to launch a magazine. Either:

1. You look around at how the mass of people are behaving (which is always different from how they *say* they're behaving) and produce a magazine that goes with that grain.
2. You produce the kind of magazine you would like to read yourself and hope that a lot of other people will like it as well.

Guess which one works.