When Mark Ellen and I had our chat with Johnnie Walker at Word In Your Ear the other week - now available as a podcast - I teased him with the fact that he was always the housewife's favourite. He shrugged it off.
This weekend I was watching some old episodes of "Whatever Happened To The Likely Lads", including their most famous show in which they try to avoid accidentally hearing the result of England's game against Bulgaria.
They visit Terry's long-suffering housewife sister Audrey, played by the lovely Sheila Fearn. The first thing they do is switch off her radio. "One day without Johnnie Walker won't do anyone any harm," says Terry. Big laugh.
That's a kind of immortality. Back in the day when sitcom writers would make gags about DJs. Back in the days when audiences knew who they were.