Tuesday, March 12, 2013
Memo to TV: if you've got something to say, spit it out
There was only one "creative" decision taken on The Word podcast. I took it and I'm very proud of it. I decided that we wouldn't have the conventional beginning or ending. Instead it would just fade in on the sound of people talking and end pretty much the same way.
At the time it appealed to us because it meant we didn't have to prepare an intro. Then we found that listeners liked it because it helped bolster the idea that the conversation was continuing in perpetuity. Which, in a sense it was, in the office.
One of the reasons I like podcasts so much is that, unlike conventional radio and TV, they get to the point. This morning I was looking on the iPlayer for something to watch for ten minutes. Everything seemed to begin with a prolonged intro section which was dedicated to suggesting that you were going to see or learn something in the ensuing half an hour which would be worth the sacrifice in terms of time. I wasn't convinced.
I watched a few YouTube clips instead. I find I increasingly do that. I like long-form TV. I like short-form TV. I've got no time for the inbetween kind. That's the kind they make the most of.
Posted by David Hepworth at 6:31 pm