Contrast is the whole point of the piece so you have to see them all together. You edit between the big picture and the close-up by simply moving the magazine closer to you.
This story couldn't be done anything like as effectively on a screen. It serves as a reminder that it will be a long time before they come up with an interface as sophisticated as the one between hands, eyes and paper.
Funny thing - got a late start yesterday so wound up falling back on the iPad edition of the paper; this feature worked well there - they'd turned it into an evolutionary video. But the experience was very different from looking at the spread, and I think the magazine clearly 'won' the explanation angle. (Online, though, the iPhone joke works a lot better...)
ReplyDeleteProblem with a video is you can only look at it one way. The interesting thing about this kind of kids cartoon-type layout is that most people will start top left but then their eye will dodge about according to what they happen to be most interested in.
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ReplyDeleteThat never stopped the web guys at my old mag asking me to recreate what I did in print on the website. If I had a penny for every time I told them "they're completely different formats" I be a rich man. Didn't stop them thinking I had some magic powers that could do it though.
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