"World-class thinking about music, business, publishing and the general world of media" - Campaign
Search This Blog
Sunday, March 17, 2013
Here's something the internet can't do that a magazine can
There was a piece in the Guardian Weekend called "they don't make them like that anymore" which was made up of a number of layouts showing the historical development of various different products, in this case women's swimwear from the 1900s to today.
Contrast is the whole point of the piece so you have to see them all together. You edit between the big picture and the close-up by simply moving the magazine closer to you.
This story couldn't be done anything like as effectively on a screen. It serves as a reminder that it will be a long time before they come up with an interface as sophisticated as the one between hands, eyes and paper.