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Sunday, August 22, 2010

The Beatles - as brought to you by Miner's make-up

While making a half-hearted attempt to tidy up in my work room at home I came across this copy of The Beatles' "Hello Goodbye" from 1967. The B-side is "I Am The Walrus". That's another reminder of this group's uniqueness; no other act before or since has scattered its jewels so freely. Anyway, the Miner's make-up ad which was printed on the bag, as it was on most of the Beatles classic singles, attests to the fact that brand tie-ins on pop records have been going on for a long time and aren't some post-Simon Cowell abomination.

I used to get the bus to school. When we came home we passed Shaw Cross Pit just as the miners were coming off shift. They'd been in the pit baths but they still had coal dust round their eyes. I can remember wondering if there was a direct relationship between the eyeliner applied by girls prior to going out and the black outline that remained on the miners' eyes all the time and whether the make-up manufacturers had deliberately named themselves after the miners. I never voiced this thought at the time. Can't believe I'm doing it now.