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Tuesday, March 24, 2009

It's a press release. It's the opposite of news.

EMI have announced some personnel change at the top of the organisation which involved the elevation of someone called Cory and, more interestingly, this curious statement:
EMI Music CEO, Elio Leoni-Sceti, said: “Cory is a highly talented executive with a passion for music and a unique technology-based skillset. He will help us deliver our goal of leveraging the power of digital across our business, particularly in the key areas of consumer understanding and analytics, content creation and digital marketing in order to strengthen the relationship and interaction between our artists and their fans."
Now I have a degree in bullshit and have worked around the media and music businesses for thirty years and I cannot begin to hazard even the vaguest guess at what he actually means by those words. Then it struck me. It's not supposed to mean anything. It's a bunch of clich├ęs rounded up yesterday by some corporate flack, roughly rearranged so that to a passing space traveller it just about resembles a sentence and then given to the boss to sign. The boss will have said 'you reckon this is OK?' and sent it out to various news oulets who will all have cut and pasted it on to their sites. The people it's really aimed at, the people who work within EMI, will probably be combing it right now for meaningful omissions.