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Friday, March 13, 2009

OK magazine turns the "merge pictures" command into a publishing strategy

Times are tough at the magazine stand and there are some pretty desperate publishers out there, none more so than the people behind Richard Desmond's OK. The picture magazine seems to have decided that if they can't get the right shot then, hey, they can always bake their own. The UK edition has apologised for Photoshopping two completely separate shots of Cheryl Cole and Victoria Beckham together over a "quote" which actually came from "a friend of".
The U.S. version has been even busier with Jennifer Aniston digitally put in the arms of her alleged boyfriend and even the children of Tom Cruise and Angelina Jolie finding themselves paired off digitally. Of course anybody who's taken Desmond's shilling must expect that he's going to do this kind of thing but nonetheless it is quite breathtaking in its contempt for the intelligence of the readers. You wouldn't be entirely surprised if this is part of the "negotiation" leading towards the acquisition of the genuine article, if that's the appropriate expression.