Wednesday, February 25, 2009
A pox on corporate web sites
Going to the theatre in Hammersmith tomorrow night so we're looking for a Wagamama where we can eat first. This ought to be simple. Searching on the interweb leads us to a corporate site which invites us to choose a continent and then, having narrowed down the world to manageable land masses, wonders whether we are interested in eating noodles in Leeds or London. Slowly and agonisingly – how much I hate drop-down menus – it's evident there isn't one anywhere near. When the web design company presented this no-doubt expensive website design to the Wagamama board, did anybody say "and why would any of our customers ever be interested in finding our restaurants by continent?" They could have added "and why do we have a pointless Flash animation featuring a jumbo jet?" and will anyone be persuaded by our slogan "positive eating and positive living", let alone interested in what's going on in our "noodle news" section? But they didn't. They just said "that's brilliant", signed the cheque and never looked at it again. I've looked at it four times because that's how many times it's crashed my browser.