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Thursday, December 04, 2008

If you build it, they won't come

My previous post refers to the difference between what people say and what they do, particularly when it comes to media. I should expand.
  • In research women's magazine readers will always say that they wish the models on the fashion pages were older and rounder. When they are provided with pages of older, rounder models, they immediately stop buying the magazine.
  • Similarly people always say they would like the magazine to feature clothes that are more within their price range. Once that is provided they point out that if they wanted clothes like that they would simply go and buy them.
  • Everybody thinks they've got broad taste in music. Actually, they haven't. "Broad" just means "what I like".
  • Both sexes say they would like to have a magazine that is for older people. But they never regard themselves as older, even when they are.
  • People say they want practical, cookable recipes and not beautiful arty pictures of food shot in foreign countries. They lie.
  • People say they're not interested in celebrities. From The New York Times to The Sun, the evidence is clear. They are more interested in celebrities than anything else in the world.
  • Nobody really wants "Top Of The Pops" back.