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Monday, April 14, 2008

Natty tread


The most powerful indicator of actual poverty is still footwear or the lack of it. My grandparents used to talk about the kids who went to school barefoot. I have a friend who wore nothing but wellingtons throughout his early childhood. Southside Johnny called one of his albums "At Least We Got Shoes" after something that his grandfather used to say. I was struck by this when watching the London Marathon yesterday. The six Tanzanians who did the race in full Masai fig had shoes made out of car tyres. This is nothing unusual, as I discovered when I visited Ethiopia. Market traders will run you up a pair of Reef-like sandals (above) out of a lorry tire that has run out of tread.

I'm sure there's a thesis to be written about the contrast between this and the boxfresh trainers sported by hip hop stars - and even some people I see on the Tube long after rush hour. There is no flaunting of wealth quite so calculated as the regular sporting of new shoes. This is particularly the case, as a casual viewing of MTV's "Cribs" will attest, when the shoes themselves are trainers, an item ostensibly designed as an unremarkable workhorse. Missy Elliott does her own line for Adidas, known as "Respect Me". According to the manufacturer these are ideal for the start of the academic year, presumably the key time for getting people to admire you because of your gym pumps.