I can't remember whether I've:
- Thought this and not written it down
- Written it down and not published it
- Submitted it and it hasn't been published yet
- Published it and lost track of it
But it's only when I saw
this on
Fistfulayen this morning that I felt vindicated in my dawning belief that the key currency nowadays is attention. This might seem obvious but most media businesses are still behaving as if they were operating against a background of scarcity. Furthermore this seems to chime with Seth Godin's observation that
people talking about you is far more effective than talking about yourself.
I've noticed this too in a small way; for several years I made end of year cd's for xmas cards, I didn't bother this year as :
ReplyDeletea. we all have music coming out of ears.
b. No one listens all the way to the end of album anyway.
In the end just "posted" the best bits!