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Tuesday, December 18, 2007

The thickness of it

Just caught Newsnight for the first time in years. They led with an item about the election of a new leader for the Liberal Democrats. Having obviously decided that the story was a dead duck, they decided to set it up as an X Factor pastiche, complete with fake titles and digitally got-up images of the contenders as boy band members. Television is at its most irritating when it's desperate to make everything into television first and content second. Have they done some research that indicates that people are more likely to tune into a current affairs programme if all its items are tricked up like student skits?