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Friday, December 14, 2007

Bullshit watch (2)

"Haymarket's approach to Sony's customer magazine delivers a tangible view of the total scope of the brand, evolving consumers' perception of the business from an electronics company to a digital entertainment brand, clearly illustrating Sony's joined-up story of content creation to content enjoyment," said Mikah Martin-Cruz, the general manager of marketing at Sony UK.
In other words, we'd like to be iTunes but we fear that we're Panasonic.
So here's a magazine.

6 comments:

  1. Why would anyone want to buy a Sony magazine? Oh I forgot, because we're all just crying out for a publication that gives us "a tangible view of the total scope of the brand".

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  2. he missed out the mots de jour "going forward"

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  3. All the ingredients of Bullshit Bingo in one piece. Smashing! *leafs through Take A Break, finds it more entertaining and enlightening*

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  4. Anonymous4:39 pm

    Sony is the epitome of the once cool brand that is in a desperate bid for credibility. Alas, exploding flats, plasticine bunnies and balls in San Francisco won't be enough to restore the je ne sais quoi it once had. Least of all a glorified airline mag.

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  5. Who actually believes this cobblers?

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  6. You don't buy it. As we recently bought a Sony TV we were sent one in the post.
    It did nothing to evolve my perception. Skimmed it, binned it.

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