The business guru Gary Hamel refuses to stay in hotels that have immovable coat hangers. It's as if they're saying "welcome, thief", he reckons.
I'm sure Interpol fans will feel something similar when they open their copy of the new CD "Our Love To Admire". The first thing they see is one of these card inserts pointing out that how they can buy Interpol ringtones for £3 a pop.
The message here is "welcome, brainless consumer".
Nothing could be further from the feeling EMI should be seeking to engender as they try to build a relationship between artist and fan.