When Ralph Coates was traded across the Harry Fenton Line

It's the time of year football clubs shuffle their playing staffs, moving young stars on to bigger clubs, despatching yesterday's stars to Hull.

These days they'll tend to arrive all looking the same, stepping out of blacked-out SUVs in skinny jeans and expensively distressed tee shirts, accompanied by disreputable-looking agents, everyone nervously fondling their mobiles.

If they sign they will swiftly move into the local millionaires' enclave. Once installed behind the security gates with their wife, family and dependent relatives, they need only to establish the route to the training ground, golf club and beauty parlour to be able to pick up life precisely as it was at their previous club a few hundred miles away.

 It's an interesting time to be re-reading The Glory Game, Hunter Davies's definitive inside story of the 1971-72 season at Tottenham Hotspur. It begins with the arrival of Ralph Coates from Burnley for £190,000, at that time a cash record for a British player. When Ralph was first told of the deal he said "no player's worth that", which gives you some idea of his modesty.

He and his wife don't have a house and so the club put them in a first floor flat on Green Lanes in Palmers Green. There's no phone or TV. I've lived near Green Lanes for the last forty years and there's never been a time when you could have imagined it as a suitable place to put a top footballer.  Even though it was widely accepted back then that top footballers were wealthy men, earning in some cases more than £200 a week, the Coateses worry about being able to afford the £15,000 needed to buy a house in the South.

When they get changed for their first pre-season training session, the rest of the squad, who were predominantly Southerners, stare at Coates's pointed shoes and narrow trousers, still the mark of the Northerner who hadn't gone South. They congratulate him on his shirt. He says thanks, not realising they're joking.

1971 was the year the flared trouser began to arrive on every High Street via chains like Take Six and Harry Fenton. After that we were all just as in fashion or out of fashion as each other. Maybe Ralph was the last man to move from the old world to the new.

Was that the most men-against-boys football match of all time

Imagine you were managing an under-13 football team and their star striker got injured before a big cup tie. They might suggest to you that they wanted to take the shirt of the missing player out and hold it up  during the pre-match formalities. It's the kind of idea over-excited small boys have.

You would quietly tell them that you didn't think that was a good idea. You'd be thinking, I want the team concentrating on what they're going to do in the match, not indulging in this gesture of self-pity.

They lost 7-1. The Brazilians were playing a sentimental game in their heads. The Germans were playing an actual game on the pitch. I loved it. Half the fun of football is watching it go wrong for other people. What I liked about it most was the muted German celebrations after each goal. I think we need more of that kind of thing.

The Premier League and England. It's a lose-lose situation.

England's top footballers won't get any better until they play overseas.

That means that some overseas team has to want to buy them. Since our top players are over-priced they don't.

The English players also have to want to go overseas. Since our top players are frightened of abroad, they don't.

Most of the overseas players who play in the UK are better for the experience. They're exposed to a different way of doing things. They improve their language skills. They get out of their comfort zone. They meet and mix with players from all over the world.

Meanwhile the Premier League is doubly bad for the England team. The amount of money washing about in it ensures that our best players never go overseas to get better while guaranteeing that the best overseas players come here to get better.

It's a lose-lose.

An open letter to the board of Tottenham Hotspur

Gentlemen,

Thank you for your patience in waiting so long to hear what I think of the club's current situation. It's only when I'm away on holiday that I have the leisure to turn my thoughts to such a serious matter. This post is being composed while keeping out of the afternoon sun.

You will be relieved to know I am not one of those supporters who believe that football nowadays is run too much like a business. I am more likely to side with those who think it is not run enough like a business.

The Chief Executive Daniel Levy will also be relieved to hear that I do not hold him responsible for the team's lacklustre, inconsistent performance on the field this season. Football is chaos and all narratives are written to justify the score at the end. As William Goldman said about Hollywood, nobody knows anything.

And yet. I suspect that, in seeking to maximise shareholder value, the board hires people experienced in the game, people such as the present Director of Football Signor Baldini. The hiring of such people should ensure that the club's player purchases are more sound than they would have been had they been made after consulting a random selection of supporters in my local. This, in case it helps to know, is the Dog & Duck in Winchmore Hill.

If we are to believe the back pages of the papers last summer Signor Baldini presided over the purchase of a number of players for a combined figure in excess of £80 million, the windfall that came in as a result of the once in a century sale of a genuine superstar. That, as PG Wodehouse would have observed, is a lot of lettuce.

I do not intend to criticise those players individually. I shall simply suggest that even they will have been disappointed at how they have failed individually to adapt to a new league and failed collectively to gel into a proper team. None of those players has enhanced his reputation and increased his value. But I would prefer to focus on what this has done to the balance sheet. The company's finance director must be dismayed at the fact that in less than a year that eighty million pounds of player value has been transformed, by a process of reverse alchemy, into about fifty million pounds. That is worrying for any company.

Here I would like to help. I think it would be unfair to put Signor Baldini under the pressure involved in going out on another buying spree this close-season. It seems only fair to let him have the summer off to recharge his batteries. Yet the work must go on. If you would care to send a list of the club's transfer targets together with their asking prices and an estimate of the funds available, then you will be pleased to hear that I have organised a sub-committee of Dog and Duck patrons who would be happy to do the actual choosing. Our services will cost the club nothing, not least because we have our own pin.

In passing, can you please mention to Signor Baldini that I have a four bedroom house for sale not far from the Dog & Duck? It is worth £25 million. I have a queue of eager buyers.

Yours in Spurs.

The importance of being top

Generally speaking foreign managers working in the Premier League speak better English than the British ones. It's only when they have to put their faith in just one word that you often find them picking the inappropriate one.

After they conceded a late goal to West Brom last night Jose Mourinho accused his team of having a "lack of personality". I think what he meant was lack of character. He was referring to a lack of what the dictionary calls "mental or moral constitution" rather than an absence of individuality.

The adjective I listen for is "important". Managers from overseas always talk about games being "important", players being "important", goals being "important". It's a furrowed brow word whose natural home is the boardroom. British managers, on the other hand, don't use important. Instead they use playground words like "big" and "massive" and, most frequently, "top".

To increase the impact of "top" they double up on it. Pundits and managers now use the expression "top, top player" as if it were a technical term and not just a way of filling a silence.

If you charge us this much, we're not fans, AVB. We're patrons

Went to Tottenham v Hull City yesterday. A couple of tickets came up through a friend of a friend. £96 for me and my 26-year-old son to go. It was a tense affair. Tottenham didn't really deserve their 1-0 win but nor did they really look like losing.

After the match the manager complained the fans hadn't made enough noise.  I could see what he meant. But at the same time I could see that it would have taken a lot to ignite the people around me. They're middle-aged men who are faintly resentful about how much money they've paid. Once you've paid that much money, you're not so much a fan as a patron.

To make a big noise you first have to make lots of small noises. You can feel it's not going to happen with these guys. And I'm not going to start it. Nor is my son.

At half-time he told me the last game he'd been to was a Serie A game at Inter Milan. He'd been amongst the home fans. In their section the cheering and chanting had been orchestrated by a fan who had his back to the pitch and was perched on a railing high above the crowd. At half time he was replaced by another, on the grounds that nobody could keep that level of shouting going for ninety minutes.

How about that, AVB?