chaplin

Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

Friday, January 17, 2014

Why real life is never good enough for glossy magazines

Jezebel claim to have the unretouched pictures of Annie Leibowitz's shoot with Lena Dunham for American Vogue.

If they're to be believed the powers that be have rearranged Dunham, whose whole thing is she doesn't look like a model, so that she looks, well, like a model.

It's very interesting stuff. Head from one shot added to torso from other shot etc. Flesh excised from anywhere the A.D. doesn't wish flesh to be.

I know this kind of thing goes on. In my experience it generally goes on with the enthusiastic approval of the subject.

That's as maybe. Jezebel is puzzled by all this. It says "men are generally allowed to have pores and wrinkles; women are supposed to be perfect". That's true, I suppose, but I can guarantee you that any men who have made it through to the pages of Vogue have had a similar amount of post-production work done on their images. Photoshopping is like the cast of Friends. Once one character got thinner, the others had to get thinner for fear of appearing fat.

But more than that. If you want to know why art directors and photographers do this kind of thing, let me refer you to that old TV programme where the Comic Strip did the Miner's Strike. You may remember they had Al Pacino playing Arthur Scargill.

Anyway, the most telling scene in that film, one of the most telling scenes in all TV, came when the director and art director stood in the middle of a proposed location, which was a genuine mining town somewhere in South Yorkshire.

They looked sceptically up and down, scanning the video store, the Indian takeaway and Spar grocer. Eventually the art director, clearly dissatisfied, turned away.

As he went he uttered the line which tells you everything you need to know about the image-monger's trade. "It doesn't say 'mining town' to me."

Wednesday, January 08, 2014

Why did nobody tell Bruce Springsteen he looks like Shakin' Stevens on his new album cover?

That's the cover of the new Bruce Springsteen album. It looks like a Shakin' Stevens reissue on a CBS budget label.  It won't come as a surprise to people who've seen the covers of his last few, all of which looked as if they'd emerged at the end of a long lunch with the Top Gear production team.

It wasn't always like this. I know Springsteen album covers are never going to be the first thing talked about when art directors gather but back in the day there were a few that were excellent and one that was definitive, both of the genre and of him. That one.

Obviously he's never going to have the same glow at 64 he had when he was 24 but whereas the young man looks as if he has his tongue in his cheek, the old man wears the heavy self-consciousness of someone about to take the stage at an advertising agency Christmas party. I know he looks better than most men his age but most men his age have grown-up children who see it as their duty in life to make sure Dad never wears a Levi jacket. You'd have thought they could have told him.