The unveiling of the BBC pay list provoked lots of comment on social media. None of it was very interesting.
On Facebook and Twitter people were either falling over themselves to tell you how the BBC was the best bargain in Britain and therefore every penny it paid was money well-spent or they wanted to tell you that it was about time the whole featherbedded lot was privatised. Such positioning statements are largely for show or to keep in with mates and useful contacts.
Meanwhile all the real chat about who was worth it and who was getting away with daylight robbery had tactically withdrawn into Direct Messages on Twitter, individual emails from Gmail accounts, texts and indignant WhatsApp groups.
Maybe this is a tipping point for social media. We've seen the same thing in recent elections. If people are going to say what they think they're going be increasingly choosy about who they say it to. We don't really know any more about what the mass of people think than we did back in the days when nobody asked their opinion about anything.
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