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Thursday, February 11, 2016

The political magazines are benefiting from the misfortunes of the newspapers

Another strong set of circulation figures for the political and current affairs magazines like The Spectator, Private Eye, Economist and the New Statesman in the year just gone. People say it was because there was an election. People say it's because there's a European referendum coming up.

I'm not convinced. Seems to me they've been the direct beneficiaries of the decline of the daily papers. People stop buying the papers but still feel a need to read something on paper they can hold in their hands.

Daily is too frequent. Monthly is not frequent enough. Once a week is just perfect. I think this market will grow.