If only there was a form of media where the advertising was valued as much as the editorial. There is.

Newly-published piece of research from the Tow Centre for Digital Journalism says almost 50% of people are already using ad-blockers while browsing newspaper websites.

The only reason the other 50% haven't done the same thing is they haven't yet realised they can.

The same report says they're not over-keen on banner advertising being replaced by native advertising either.

This is a big problem for the advertising industry.

Now if only there was some form of media where the advertising content was valued as much as the editorial.