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Saturday, February 21, 2015

When advertisers in newspapers knew where to draw the line

Looking through 1971 numbers of The New York Times, I'm struck by three things:

How much page real estate was taken up by ads in those days.

How much of the ad space was bought by the major department stores, the retailers, rather than the brands themselves.

How most of the ads were illustrated rather than photographic.









3 comments:

  1. Ah, those WERE the days, when the Beatles first broke; well, and a bit before as well. When the NME and MM and Exchange & Mart carried drawn ads for Superfab guitars. Guaranteed not to crack as someone once said.
    Five bob down and seven and six for ever.

    ReplyDelete
  2. Ah, those WERE the days, when the Beatles first broke; well, and a bit before as well. When the NME and MM and Exchange & Mart carried drawn ads for Superfab guitars. Guaranteed not to crack as someone once said.
    Five bob down and seven and six for ever.

    ReplyDelete
  3. I may well be wrong, but if you looked at UK advertising at that time, it wouldn't be in the same style. The US seemed to hang onto the 50/60s illustration style longer and I guess NY was always a special case with the power of the major stores (and press advertising's control of the page layout, which has only really happened in the UK in the last few years)

    ReplyDelete