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Tuesday, November 19, 2013

All speeches can be shorter

150 years ago today Abraham Lincoln gave his famous address at Gettysburg.

It's probably the most sophisticated bit of mass communication in history. It took him less than two minutes to deliver. Quite a few people missed it because they were relieving themselves, after having sat still for the previous speaker Edward Everett, who talked for two hours.

Nobody remembers a word Everett said.

Millions of people remember every word Lincoln said.

Which goes to show, everything can be shorter.