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Wednesday, April 04, 2012

How the Daily Mail fishes in the New Complaining Classes


Before the Internet I didn't see the Daily Mail much. Now I see it a lot. I look at their site a few times everyday because I know that if anything's happening it'll be there, generally presented in a mean-minded way.  (That's how gossip works. Isn't there a line in an old Bette Davies film that goes "if you can't think of anything nice to say about anyone, come sit by me"?)

But I mostly hear about the Daily Mail from the people who disapprove of it most. It's the daily drum beat of Twitter - what have they gone and done now? These people can't wait to tell me what's the latest and how I should feel about it. There was some story yesterday about a woman claiming that people hated her because she's so beautiful. I didn't read it but thanks to them I know all about it.

This is why the Mail is the most-visited newspaper site in the world - because it's found that it can do just as well out of provoking its opponents as in pleasing its fans. They're all clicks. As my old colleague Danny Kelly used to point out, some people are so easy to fish in you just have to show them the rod and they're doing sit-ups on the bank.