Does it really take talent to be "The Talent"?

The discussion on the Today programme about the implications of Selina Scott's successful action against Channel Five over age discrimination was a collectors item for those who study the difference between what TV says and what it does. Both Joan Bakewell and Clive Jones of GMTV were piously pressing the case of older women and making tsk noises about the fashion for the team of silvery-haired male plus nubile female. I think the man from GMTV said that they made their hiring decisions based on "talent and creativity". Any job that required less of either quality than reading the news off an autocue would be hard to imagine.