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Monday, August 04, 2008

Stay tuned for these messages

Over the last hundred years we've grown used to seeing hard news interspersed with adverts for consumer products but there is something about this page from the Mirror site this morning – where the harrowing news about the couple who were murdered in the Caribbean is interrupted by commercials for air freshener and washing-up liquid – that may well have the marketing man tearing his hair out.

5 comments:

  1. I suspect some keyword-association software is at work here. "Man shot on holiday, flown home, dies in hospital" triggers "It's good to be home" from Airwick.

    "Context sensitive"? Noddarf!

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  2. marketing men tearing their hair out is fine by me.

    thanks for the Radio4 tips. Will listen again on those sir.

    Charlie

    ReplyDelete
  3. Could be worse..could be a holiday ad.

    My blog about the evils of travel routinely attracts 'context sensitive' Google ads for B7Bs on the Isles of fricken Scilly

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  4. Isn't this the same sort of insensitive territory
    The Sun has trodden for years - with shock-horror-sensationalist-emotive headlines, followed one turn of the page later with "Cor!Get an eyeful of these bangers"

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  5. This all reminds me of my mate who described how he witnessed a man throw himself in front of an oncoming train. I asked my mate what he was thinking when it happened, his reply, "I don't think i'm going to make my connection".

    ReplyDelete