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Saturday, November 17, 2007

Breaking down the build-up

Today is a day of some significance in European football.
It's the kind of day when Five Live and Sky Sports promise "we'll bring you all the build-up".
This phrase amuses me, suggesting as it does that the build-up is something that takes place and requires close watching rather than merely the thing that TV and radio uses to fill up the many hours during which nothing whatsoever is taking place.
Just as the amount of sport has increased so has the amount of time that broadcasters devote to getting us to feel tense about it. And when, as surely it will, it all comes crashing down, they will be the the first to say "are we getting this whole thing out of proportion"?