Saturday, February 17, 2007
How much does it cost if it's free?
The Sunday Express tomorrow morning comes with something called Culture Club's Greatest Hits. It's actually a live recording but it's free so nobody will be that bothered. Earlier this week somebody was telling me about the extraordinary windfalls currently being netted by acts who have access to their own live recordings. The big newspapers know CDs can give their circulations a temporary advantage over their competitors and they'll pay handsomely. They just need something which has got some familiar songs that they can use on the TV ad. Apparently acts like Madness have made small fortunes out of leasing live versions of their material to what used to be called "Fleet Street" in this fashion.