tag:blogger.com,1999:blog-38548109.post6113098670316093406..comments2024-02-13T10:20:04.888+00:00Comments on David Hepworth's blog: This isn't the first time the NME has changed - but it may be the lastDavid Hepworthhttp://www.blogger.com/profile/05973053694541321308noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-38548109.post-14659770131940623382015-09-28T15:55:29.423+01:002015-09-28T15:55:29.423+01:00Having just re-read Pat Long's History of the ...Having just re-read Pat Long's History of the NME, that it has come to this should surprise no one, that it has taken this long perhaps does.<br /><br />NME long since stopped being what we thought of it, what we read when we was young, and became a brand: TV station, Radio Station and even the font on the title.<br /><br />But then, It does seem like part of my youth died.jelltexhttps://www.blogger.com/profile/02483033378856955912noreply@blogger.comtag:blogger.com,1999:blog-38548109.post-54490929959433474412015-09-20T08:59:05.654+01:002015-09-20T08:59:05.654+01:00It's interesting to see the layout of the late...It's interesting to see the layout of the latest edition, which I downloaded on my iPad. It appears to be very similar to what a print layout would look like. They (meaning those aiming to distribute via handheld devices) still haven't quite cracked making the viewing and reading experience as pleasurable as scanning across and leaving through a magazine. It's not the same experience - nor should it be. But there must be a sweet spot. The best I've seen is either in the form of elegant, aesthetically pleasing online layouts or the use of the multimedia capabilities that digital platforms offer and which printed forms do not. <br /><br />We are told nowadays that it is more about experience than artefact but I'm yet to be convinced or won over by the portable device experience. I use my two a lot, but it's most functional and not really for the pleasure of reading. <br /><br />But the move has drawn me back to NME and all those lovely pages of ads! It's a bold move, as you say, and hats off to them for making the gamble. Anonymoushttps://www.blogger.com/profile/11709345288566815080noreply@blogger.com