This ritual, which introduces into the carefree world of pop picking a formality more usually associated with registering a death, is the most absurd thing I've heard of in the increasingly ludicrous and security-obsessed world of pre-release reviewing. I won't tell you the name of the artist in this case lest it should embarrass my friend, who's only trying to earn a living. It ought to embarrass the newspaper, who are prepared to give space to a review based on so glancing an encounter with the record. It probably won't embarrass the record company who are one of those who have worked themselves into such a state of hyper-tension about piracy and pre-release leakage that they prefer to send journalists links to password-protected streams rather than CDs.
Personally, I'm too old and set in my ways to play along. If I have to listen to a record under those conditions I'd really rather not hear it at all and, if they've got any sense, they won't want me to because I'm likely to take out my anger at the process on the poor bloody record. One thing is certain. Whether you're sitting in a meeting room under the gaze of a PR or tethered to your computer auditing a stream, anything much less conducive to the proper spirit in which pop music should be enjoyed would be difficult to imagine. It encourages the rush to judgement which usually comes up with the wrong answer.
Of course, record companies don't care whether critics are wrong about their records provided they're favourably wrong. They know that the first past the post review system forces critics to come up with an opinion before they have one. They hope that based on a hack's often premature opinion people may buy the record. This all conspires to deceive the public. Reviewers trying to justify their continued employment tend to have crisp, quotable opinions when what they really think could better be summed up in a Gallic shrug.
Time was you bought the record and got to know it afterwards. If you'd bought it on the basis of some review and it didn't seem to live up to the claims - I bought Patto's Roll 'em Smoke 'em
We don't have to do it anymore. Now we can get to know records over time and decide if we want to stream them, download them or even buy them on the basis of how we feel. There's no rush. The records aren't going anywhere. The record companies should calm down and so should the papers. There are no verdicts. Just opinions. If they're interesting opinions we'll still have them next week.